Case Study: HBSC Greenland

Client: Government of Greenland, Dronning Ingrids Sundhedscenter,

Client: Government of Greenland, Ilisimatusarfik, Center for Public Health

Produced by: Sammivik Media Group

Languages: Greenlandic & Danish

Format: Custom Animation

Topic: Child & Youth Health, National Data Collection, Policy Support

Health Behaviors in School-Aged Children

What do Greenland’s children need to thrive?

The HBSC Greenland study investigates the health and behavior of school-aged children across the country. This animation explains the value of participation—how students, schools, researchers, and decision-makers come together to improve young people’s lives.

🧠 How We Work: Our Creative Process

01. Concept & Foundation

🧭 Preparation & Research
We start by exploring health topics in close collaboration with our clients, defining the focus of each animation.

🧶 Story Development
We create a narrative framework based on real-life stories, shaping a structure that feels emotionally and socially relevant.

02. Crafting the Story

📝 Scriptwriting
We write scripts that are easy to understand, human-centered, and culturally grounded.

🎨 Storyboard Design
Each scene is visualized with clear illustrations to plan the emotional journey before animation begins.

🎙️ Voiceover & Translation
Voiceovers are professionally recorded in studio, with subtitles added for accessibility.

03. Bringing it to Life

🌀 Animation
We produce dynamic animations with warmth, clarity, and emotional depth.

🔁 Feedback Loop
Your feedback is integrated into each step—ensuring the final piece is just right.

📦 Final Delivery
We deliver ready-to-use videos with impact—suited for social media, classrooms, and campaigns.

Case Study:

Using animation to show how local participation shapes national health insights.

The Problem: Hidden Patterns, Missed Opportunities

Without regular, large-scale data, it’s difficult to understand how children and youth in Greenland are doing. Health behaviors, emotional well-being, and risk factors vary across communities, and without participation from schools and families, efforts to improve conditions can miss the mark.

Solution: A Network of Voices, Animated

We developed a vibrant animation that shows the journey of the HBSC survey—from a child in the classroom to researchers and decision-makers. Using visuals like glowing maps, thought bubbles, and community figures, the video brings clarity to a complex research process. It emphasizes that data is not just numbers—it’s a tool to make life better for real children.

Result: Awareness, Legitimacy, and Engagement

The animation is used to motivate participation among schools and communities, helping them understand their role in the HBSC process. It fosters trust in the survey and highlights how local answers contribute to national policy, community programs, and better health outcomes for Greenlandic youth.

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