Spiral Case’ Study
Client: Government of Greenland
Produced by: Sammivik Media Group
Languages: Greenlandic & Danish
Format: Custom Animation
Topic: Antikonception, Historical Testimonies, Public Participation
Your Experience Counts
Between 1960 and 1991, many women in Greenland received
contraceptive devices—sometimes without full understanding or consent. This animation invites those affected to share their stories and helps amplify public awareness of past reproductive health practices.
🧠 How We Work: Our Creative Process
01. Concept & Foundation
🧭 Preparation & Research
We start by exploring health topics in close collaboration with our clients, defining the focus of each animation.
🧶 Story Development
We create a narrative framework based on real-life stories, shaping a structure that feels emotionally and socially relevant.
02. Crafting the Story
📝 Scriptwriting
We write scripts that are easy to understand, human-centered, and culturally grounded.
🎨 Storyboard Design
Each scene is visualized with clear illustrations to plan the emotional journey before animation begins.
🎙️ Voiceover & Translation
Voiceovers are professionally recorded in studio, with subtitles added for accessibility.
03. Bringing it to Life
🌀 Animation
We produce dynamic animations with warmth, clarity, and emotional depth.
🔁 Feedback Loop
Your feedback is integrated into each step—ensuring the final piece is just right.
📦 Final Delivery
We deliver ready-to-use videos with impact—suited for social media, classrooms, and campaigns.
Case Study:
The Problem: A Silenced Chapter in Greenlandic History
For decades, stories about how contraceptives—especially IUDs—were administered in Greenland went unspoken. Many women felt unheard or unsure whether what they experienced was part of broader policy or isolated incidents. A national investigation was launched to uncover the truth, but it needed one key ingredient: the voices of those who lived it.
Solution: An Animation That Invites Testimonies
To support the national inquiry, we created a bilingual animation that sensitively presented the issue, shared historical context, and invited both citizens and health professionals to come forward. With symbolic visuals and calm narration, the animation guides viewers through how to participate—via phone, voicemail, or the Sullissivik platform.
Result: Engagement, Trust, and Visibility
The animation has been central in spreading awareness of the investigation, making it more accessible across age groups and languages. It played a key role in encouraging community participation, particularly among women in remote areas. The animation was shared through official channels and social media and supported a respectful, inclusive dialogue on past public health practices.
