All work / Childhood Eczema: The Treasure Hunt

2D animation

Childhood Eczema: The Treasure Hunt

Client
Government of Greenland & A.P. Møller
Produced by
Sammivik Media Group
Languages
Greenlandic and Danish
Format
2D animation
Topic
Childhood eczema, prevention, family hygiene

Together against childhood eczema

Childhood eczema can be a painful and frustrating condition for children and their families.

In this playful animation, we join a family on an imaginative treasure hunt, exploring simple ways to manage and prevent eczema through care, hygiene, and teamwork.

Case study

Using animation to turn eczema prevention into a playful family adventure.

The problem

A common yet often misunderstood condition

Many families in Greenland struggle with childhood eczema, facing uncertainty around how to recognize it and what to do. Misinformation, stigma, and lack of clear guidance make it harder for parents to support their children effectively.

The solution

An adventure story that educates

We created an animated journey that speaks directly to families, children, and caregivers. Using a playful treasure hunt metaphor, the animation introduces key eczema prevention strategies in a fun and engaging way—like moisturizing, avoiding perfume, and keeping skin clean and dry. It encourages children to see care as a family mission rather than a burden.

The result

Awareness with a smile

The animation has been used in health campaigns, schools, and family workshops. It turns eczema prevention into a shared adventure, making the message stick. With its bright visuals and simple language, the video empowers families with knowledge while building confidence in daily care routines.

01

Concept & foundation

Preparation & research – we begin by researching the health topic in close collaboration with our clients. Story development – we build a narrative framework based on real stories.

02

The story takes shape

Script – easy to understand, human-centred and culturally grounded. Storyboard – every scene visualised before animation starts. Voice-over & translation – recorded professionally, with subtitles for accessibility.

03

The animation comes to life

Animation with warmth, clarity and emotional depth. Your feedback at every step. Delivery – ready for social media, teaching and campaigns.

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