All work / High Blood Pressure: Get It Checked

2D animation

High Blood Pressure: Get It Checked

Client
Steno Diabetes Center Greenland
Produced by
Sammivik Media Group
Languages
Greenlandic, with Danish subtitles
Format
2D animation
Topic
High blood pressure, heart health, prevention

An annual check can improve your life

This 2D animation follows a 40-year-old woman whose mother has been admitted to hospital with high blood pressure, possibly after living with it untreated for a long time. She has headaches herself and puts them down to stress. A doctor explains that high blood pressure can run in families, that symptoms can include tiredness, headache, blurred vision and palpitations, but that there are often no symptoms at all – so it is easily overlooked. The film shows how to measure blood pressure at home: three readings in the morning and three in the evening before eating, after sitting and relaxing for five minutes, using the same arm and position every time, and sending the results via Doktor.gl or bringing them to the next check-up. It explains how narrow, stiff blood vessels make the heart work harder and over time raise the risk of blood clots in the brain or heart, and that medication is not a cure: you keep taking it even when your blood pressure looks fine, and go for check-ups once or twice a year. It ends with everyday advice: walk more, eat healthily, follow the 10 dietary guidelines, cut down on salt and liquorice, drink less alcohol and eat less saturated fat from four-legged animals.

Case study

Using animation to explain high blood pressure and how to keep it under control.

The problem

A condition you often can’t feel

High blood pressure often has no symptoms, so it is easily overlooked. Left untreated, it makes the heart work harder and raises the risk of blood clots in the brain or heart.

The solution

A family story with practical guidance

We built the film around a mother and daughter, a doctor’s explanations and step-by-step visuals: how to measure blood pressure at home, what happens in the heart and blood vessels, and which everyday changes help. The voice-over is in Greenlandic, with Danish subtitles.

The result

Time to get checked

The film closes with direct questions to the viewer: are you over 40, do you smoke or drink more than recommended, are you stressed, or does high blood pressure run in your family? Then it’s time to get checked – an annual check can improve your life.

01

Concept & foundation

Preparation & research – we begin by researching the health topic in close collaboration with our clients. Story development – we build a narrative framework based on real stories.

02

The story takes shape

Script – easy to understand, human-centred and culturally grounded. Storyboard – every scene visualised before animation starts. Voice-over & translation – recorded professionally, with subtitles for accessibility.

03

The animation comes to life

Animation with warmth, clarity and emotional depth. Your feedback at every step. Delivery – ready for social media, teaching and campaigns.

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