The IUD Case: Share Your Experience

The problem

A silenced chapter in Greenlandic history

For decades, stories about how contraceptives—especially IUDs—were administered in Greenland went unspoken. Many women felt unheard or unsure whether what they experienced was part of broader policy or isolated incidents. A national investigation was launched to uncover the truth, but it needed one key ingredient: the voices of those who lived it.

The solution

An animation that invites testimonies

To support the national inquiry, we created a bilingual animation that sensitively presented the issue, shared historical context, and invited both citizens and health professionals to come forward. With symbolic visuals and calm narration, the animation guides viewers through how to participate—via phone, voicemail, or the Sullissivik platform.

The result

Engagement, trust, and visibility

The animation has been central in spreading awareness of the investigation, making it more accessible across age groups and languages. It played a key role in encouraging community participation, particularly among women in remote areas. The animation was shared through official channels and social media and supported a respectful, inclusive dialogue on past public health practices.