All work / Alcohol in Greenland: The History
Whiteboard
Alcohol in Greenland: The History
- Client
- Government of Greenland, Inuuneritta & Center for Public Health in Greenland
- Produced by
- Sammivik Media Group
- Languages
- Greenlandic and Danish
- Format
- Whiteboard animation
- Topic
- Alcohol history, public health & alcohol policy
To understand alcohol’s impact today, we need to know its history
To understand how alcohol affects our society, we need to know its history. This whiteboard animation, the companion to Alcohol and Suicide: Opening the Conversation, follows alcohol from its arrival with European whalers and traders in the 16th and 17th centuries, through colonial-era restrictions, to the easing of the rules in the 1950s and the rise in consumption and harm that followed. It links that history to today’s challenges, including neglect of children, poor well-being and youth suicide. It also presents the national work towards a long-term, evidence-based alcohol policy. The film ends with a shared question: how do we make sure no one is harmed by alcohol?
Case study
Using animation to put alcohol in Greenland into historical context.
The problem
A story rarely told in context
Alcohol’s role in Greenland is seldom explained as a whole: how it arrived, how rules shaped access to it, and why it still harms families today. Without that context, it is harder to discuss drinking habits openly.
The solution
A clear timeline, told in two languages
We turned the history into a simple chronological whiteboard story in Greenlandic and Danish. It connects historical milestones with findings from the national population survey and invites viewers to reflect on their own drinking habits. It also points to counselling and treatment options.
The result
Knowledge that invites reflection
The animation offers a shared, factual starting point for conversations about alcohol, both in communities and in policy work.
How we work
Packages and the full process01
Concept & foundation
Preparation & research – we begin by researching the health topic in close collaboration with our clients. Story development – we build a narrative framework based on real stories.
02
The story takes shape
Script – easy to understand, human-centred and culturally grounded. Storyboard – every scene visualised before animation starts. Voice-over & translation – recorded professionally, with subtitles for accessibility.
03
The animation comes to life
Animation with warmth, clarity and emotional depth. Your feedback at every step. Delivery – ready for social media, teaching and campaigns.
Need a film like this?
Tell us who needs to understand what. We’ll suggest a format and a timeline.