All work / HBSC Survey: How to Take Part
2D animation
HBSC Survey: How to Take Part
- Client
- Government of Greenland, Ilisimatusarfik & Center for Public Health in Greenland (HBSC Greenland)
- Produced by
- Sammivik Media Group
- Languages
- Greenlandic and Danish
- Format
- 2D animation
- Topic
- Child & youth health, survey participation, step-by-step guide
How to take part in the HBSC survey – step by step
This companion to HBSC Survey: Why Your Answers Matter is made to be shown in the classroom just before pupils fill in the questionnaire. A teacher explains that the survey also takes place in many other countries, that taking part is voluntary, and that answers go only to the research team. A screen recording then shows how to find the survey link in the school e-mail, how to answer honestly without spending too long on each question, and how to choose Greenlandic or Danish. Questions can also be read aloud in Greenlandic. The film closes by reminding pupils why their answers matter: without them, there is no survey.
Case study
Using animation to make survey participation simple and safe.
The problem
Small steps, big barriers
Even motivated pupils can get stuck on the practical steps: finding the link, trusting that their answers are confidential, or choosing a language. Unclear instructions can lower both participation and data quality.
The solution
A familiar world, a clear guide
The 2D animation reuses the visual world of the first HBSC video with a fast-forward effect. It then switches to a screen recording of the questionnaire, so pupils see exactly what to do.
The result
The same clear start in every classroom
Teachers get a ready-made introduction to show before the survey, so pupils across Greenland receive the same instructions in their own language.
How we work
Packages and the full process01
Concept & foundation
Preparation & research – we begin by researching the health topic in close collaboration with our clients. Story development – we build a narrative framework based on real stories.
02
The story takes shape
Script – easy to understand, human-centred and culturally grounded. Storyboard – every scene visualised before animation starts. Voice-over & translation – recorded professionally, with subtitles for accessibility.
03
The animation comes to life
Animation with warmth, clarity and emotional depth. Your feedback at every step. Delivery – ready for social media, teaching and campaigns.
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